Car linked business platform to meet new consumer habits of the new marketing（汽车相关业务平台来满足新的消费习惯的新市场）.doc

Car linked business platform to meet new consumer habits of the new marketing Research papers Download news: This year’s ‘two-eleven,’ electricity supplier Wars populations everywhere major car brands also with Lynx, Suning Tesco and other electronic business platform being added to the fray, set off a car online shopping. boom and now electronic business platform has become an important breakthrough to seize the market, industry insiders said that the change is the inevitable trend of economic development, but also cater to younger consumers, trendy consumer habits, closer to the product, distance between brands and consumers in the process of turning a virtual form by the entity in the form of car sales channels, car manufacturers are also under the new marketing model car background to further meet the needs of consumers. Lower car prices online business platform into line with benign linkage As early as the beginning of change, there will be car prices in this area has achieved little success .2010, Mercedes-Benz and Taobao together cost-effective launched a smart buy, 200 Mercedes-Benz smart cars were sold out within 3.5 hours. Thereafter, online Car sales also never stopped bringing surprises this year, ‘two-eleven’, Dongfeng Peugeot, Shanghai Volkswagen and other car manufacturers to participate in 16 days of the cat’s activities, Haima Motor, Guangzhou Toyota, from Yarui Da, also jointly Suning Tesco to open a spectacular feast of online shopping. Among these, the cross-border cooperation with Suning Tesco car hippocampus between the automotive industry be relatively unique form of .2013 on November 8, 2009, the new generation of sedan cars -2014 hippocampus hippocampus M3 models help Suning Tesco platform launched Listed offensive, and launched a coupon on Suning Tesco platform consumers through Suning Tesco car to enjoy a unique form of preferential hippocampus M3 target audience is the younger generation, compared to traditional shopping patte