Casting Chinese brands need to tap their own advantage（铸造中国品牌需要利用自己的优势）.doc

Casting Chinese brands need to tap their own advantage Chinese medicine enterprises how to forge their own unique brand to brand and promote product marketing advantage, and ultimately improve their position and influence in the industry is a question worth exploring. Recently, Henan Ling Rui Pharmaceutical Co. farm product manager, said in an interview with reporters, the advantage of starting from medicine, dig their own advantages, the establishment of the industry’s unique cultural forms of communication, theoretical innovation system and cause marketing mode is pharmaceutical companies to establish their own brands in an effective way. Dissemination of cultural orientation ‘Is located in the hometown of Nanyang in Henan YiSheng Wanxi Pharmaceutical Co., Ltd. to build Jhongjing brand, using Jhongjing by side, making Jhongjing name drugs.’ Wu Yanbing that the company will Jhongjing combine culture and corporate culture, by the Medical cultural dissemination of corporate values, thought patterns and behavior, is spread through cultural positioning, establish their own brand of classic case. Wu Yanbing said, the Eastern Han Dynasty famous physician, Zhang Zhongjing, with a ‘Febrile Diseases’ established diagnosis and treatment principles are the basic principles of clinical medicine, is the soul of medicine. Its influence on Chinese culture that people can meet or exceed the height. ZhangZhongJing is unique. Henan Wanxi Pharmaceutical Co., Ltd. will Jhongjing registered trademark is unique, can not be copied. The company will brand products and Jhongjing harmony together to form companies and Jhongjing inseparable link between culture and promote the spread of high-end corporate culture. Innovation TCM theory Listing 9 kinds of patent drugs, core products Tongxinluo selected National Essential Drugs List, six patent drugs into the 2009 version of the national medical insurance catalog. In recent years, Shijiazhuang Yiling Pharmaceutical Co., Ltd. i