Business model innovation（商业模式创新）.doc

Business model innovation Business model innovation ■ text / Mark W. Johnson translator / Caidong E I had written a book called lt;lt;seize blank space: reconstruction based on business growth and business model innovationgt;gt; (Seizing the White Space: Business Model Innovation for Growth and Renewal. In this book, I try a clear question: how to use a specific program on the business model innovation, of course, this is not a stereotyped way, it must combine a variety of specific business situations, the final formation of a specific thesis, point of view. The problem is that people often can not accurately determine the timing of innovation in commercial enterprises, it is difficult to have such confidence: ‘Well, now is the time for innovation! we will completely change the business model, we need to establish an independent body.’ I propose in the book, strategists must take into account the external environment in which enterprises, then judge: now what internal things can change, which can not be changed. The process of thinking will help you to conclude that: companies are now facing problems mean that it needs to be a fundamental business model change? Indicates how the external environment is time for the business model innovation? The external environment can be summarized as a ‘threat’ (Threats and ‘opportunity’ (Opportunities). External environment: the threat First, for businesses, there are two threats, the threat requires both a change in business model. One threat comes from the product commercialization process. In general, the industry will experience how a process is largely able to predict in advance. In this process, the basis of business competition from product performance to performance products appearance, to the product’s durability - gives the appearance of good-looking products more durable, and then to pay more attention to individual customer and convenience, and then to take into account a variety of performance and meet