Business Marketing should bid farewell to age discrimination（企业营销应该告别年龄歧视）.doc

Business Marketing should bid farewell to age discrimination KTV: Is it just for the young? Luxurious decoration, high-end audio, stylish surroundings ...... In recent years, Wuhu City KTV sprung up and become an important way of people’s daily leisure. But reporters found that these young people seem KTV patent. Thirty-five young man, buy some beer, snacks, hide KTV, drunkenly singing, or music and dancing, is a very common phenomenon, however, into the KTV in the elderly are rare. In Riverside Park near a discount-style KTV, reporters and staff exchanges, she told reporters: “Every day the reception of guests, basically no in the elderly. Occasional customers aged over 50, but also because most business entertainment needs.” And another KTV official also told reporters: “In the Wuhu market, KTV are two main customer groups, including business consumption and young people, the elderly are not mainstream.” Whether Wuhu in the elderly KTV “not cold” mean? Reporters found that the situation is not always the case. In the elderly after retirement, they sing and dance very common way of leisure, but for whatever reason, they often choose in the park, plaza sing Such location and professional KTV singing, the gap is still very evident. Xie Ming teacher said: “In the square singing, just for us this cheerful in the elderly, and many friends in public places can not relax if we could go into the KTV, it is much better.” Marketing: Needs to consider whether the elderly? On the one hand, many of the elderly is also eager to enter KTV “cool” one, but on the other hand, why KTV in the middle-aged customers still so little? Reporter found, KTV marketing really care for the elderly is less pathetic. The first is price. Mostly live in the elderly is very save, away Wuhu KTV, spending anywhere from several hundred to more than a thousand, this level of consumption, consumer attitudes conservative majority in the elderly are unwilling to accept. No