Business Marketing Disney of Strategy（迪斯尼的企业营销策略）.doc

Business Marketing Disney of Strategy Abstract: ‘McDonaldization’ of commercial marketing is facing mode convergence, competition and serious homogenization of confusion, in the experience economy era, the need to ‘Disney’ of commercial marketing. Business Marketing ‘Disney’ of experience economy is an inevitable trend, it can break the current impasse commercial marketing, marketing homogeneity by overcoming weakness weakness rather dull and memorable experience to consumers, thus creating core competitiveness. Well-conceived theme, highlighting customer participation, to meet the overall experience is the ‘Disney’ of the key line of business marketing. ‘Disney’ of commercial marketing so that enterprises in a large field of view to avoid the quick success of marketing impatience and impetuous, really into the hearts of consumers, and establish long-term partnerships. Keywords: Disney commercial marketing of the experience economy Business as one of the oldest industries, China’s economy has now become the most active of the most dynamic industries. Nearly 10 years, the commercial activities dazzling variety of emerging commercial activities such as supermarkets, specialty stores, discount stores, warehouse stores, convenience stores, shopping centers, mail order shops and online stores have emerged, as well as the original traditional formats such as department stores, specialty and so on. Unprecedented fierce competition, increasing convergence of marketing model, the competition is also increasing homogeneity in the market space is getting cramped conditions, many commercial enterprises have to put a price war, have launched Fanquan, discounts, sweepstakes, specials, buy gifts and other promotions, it seems the price war has become synonymous with marketing, marketing functions limited to advertising and price, thus ‘traditional marketing is not about to die out - in fact, it does not exist anymore, old-fashioned marketing has died, just like E