Business liquor market operations tips（业务白酒市场操作技巧）.doc

Business liquor market operations tips ‘Government consumption-led business consumption, consumption-led business people spending’ is the usual high-end liquor operation of ideas, in large part also shows the importance of political business consumption. However, in 2013 the industry suddenly turned their guns, high-end liquor major efforts in the government, strict anti-corruption and limit consumer suffered under unprecedented attack, government agencies, state-owned enterprises, the rapid decline in high-end liquor consumption, high-growth industry suffer from cold counter-attack. In this social trend, we believe that ‘people business consumption led consumption’ will become the focus of marketing. Operation of the high-end dealers, sub-high-priced liquor business will become a focus of operations. . The first is the brand of choice for business Dealer greatest business risk is to select products, and business consumption of the brand increasingly demanding. There are brand influence and capital strength of the enterprise become a distributor Select brand two important indicators, otherwise the risk is relatively large. Followed by the channel model and operating skills Liquor for business, its consumption pattern differs substantially from the mid-and low-end wine large circulation mode of operation. In general, the high price of liquor channels are operating a business often take three interactive marketing model, namely: hotel name cigarettes upscale dining intraday intraday disk + disk + buy disk drive mode of operation. In addition, a large KA channel status is also quite a lot, however, combined with the current liquor industry competition, these types of barriers is growing channel presence, operating in the market before the dealer must be fully prepared, but do understand the depth of the channel in order to maximize output input ratio. Meanwhile, the three among the direct sales channels and smoking were the hotel sales, as well as la