Business consumers interactive marketing planning and execution（业务消费者互动营销计划和执行）.doc

Business consumers interactive marketing planning and execution Research papers Download News: carry out an interactive marketing, event planning threshold too low, interesting, then, to be rewarded for sellers, marketers, their goal is to promote, market brands such purposes. Implementation of the specific shop Operationally, in addition to doing creative planning, the activity before and after the implementation of activities should also be good and services in order to maximize marketing purposes. Traffic introduction plan An interactive marketing, and it certainly is an event, ultimately, is for the active drainage for sellers, Taobao is still the best entrance is the first interactive marketing focus, but the pay is very high. Aside for scouring flows within , interactive marketing, landing in the micro-Bo, watercress, paste it, gang, no shop can not, but in addition to brand operation, the old customer service levels, many times traffic or imported into the shop in the past. SNS. Now microblogging marketing costs are also increasing, there are some so-called “microblogging marketing” company, in fact, everywhere @ junk fans, nothing for marketing purposes. Most sellers need to consider the ROI, so publicity interactive marketing activities The event is to highlight the fun, interactive, and of course the allure of products. In doing copywriting, material design, you can spend a small amount of money requested is not so large “large” be forwarded (if appropriate activities, and can also Taobao microblogging cooperation) Then, let shop all employees to participate in forwarding comments, let employees through SMS, micro-channel, private letters, etc. sent to them in the life of friends, classmates, QQ friends, microblogging friends, micro-channel friends to forward, and then notify the shop’s loyal fans (Buy Time interval close, buy high frequency, high amount of this part of the purchasing customer), the accumulation of the original transfer amoun