Burberry dialogue will deepen China Tencent digital marketing cooperation（巴宝莉对话将深化中国腾讯数码营销合作）.doc

Burberry dialogue will deepen China Tencent digital marketing cooperation Research papers Download News: Britain pm local time on February 18, Tencent online media business group president, senior executive vice president SY Lau Group to bring its senior management team visited the Burberry global headquarters, and chief creative director Christopher Bailey Burberry, such as the exchange of high-level meetings depth of insight into the Chinese share digital media and mobile marketing development, and to further explore the high-end brands of digital marketing opportunities in the Chinese market. Burberry is a very traditional British-style high-end brands, the Burberry was founded in 1856, its has a profound history of precipitation, but also has a young and innovative spirit. Burberry has been very focused on the digital, creative technology combination, but also very emphasis on intensive digital marketing, social media, mobile local media, e-commerce marketing platform have achieved good results. Exchanges, Burberry executives said Tencent doing very pleased with the depth of interaction, ‘Burberry Asia-Pacific region has maintained a high sales growth, especially growth is an important force in the Greater China region, therefore, Burberry in China is very concerned about the development of digital media and promising , hope and Tencent have global influence media platform collaboration rising influence in the Chinese market. ‘Burberry was released on February 18 in London in 2014 autumn and winter fashion show, and announced that open and creative collaboration with Tencent, Both will work together to make use of the micro-channel media platforms such as Tencent launched a series of co-operation in 2014. Lau Seng Yee focuses on sharing insights on the Chinese Internet market, Tencent and users in China, a country of rapid economic growth, the user’s desire for high quality of life is directly projected on the high-end brand, after 80 generations wit