Bulk SMS + climbing Celebrity micro AllianceBernstein funds marketing sword easy road（大部分短信+爬名人微联博基金营销剑容易的道路）.doc

Bulk SMS + climbing Celebrity micro AllianceBernstein funds marketing sword easy road Free papers Download Center News: issued in the new Fund to get together, raise difficult reality pressure, the marketing of the fund companies frequently “sword easy road” Securities Times reporter learned that some fund publicity and short-term performance of the company by phone, and even fund companies with the celebrity microblogging to promote the first episode of the new fund. Industry insiders believe that, since the media age, how to constrain the fund company’s marketing campaign, to prevent a variety of “edge ball”, it is particularly necessary. Fund Panlongfufeng “ Beijing an investor has told the Securities Times reporter, she often received performance of a fund company sent promotional text messages, and “a high degree of co-production and the actual trend of the A shares, such as a period of real estate shares rose much in SMS claimed a-only Shigekura estate of the company stock fund performance since a similar fund ranking front, banking, real estate and other large-cap stocks recently up badly, SMS full’s a blue-chip style fund short-term performance ranking. “The good performance of the fund company SMS flying fund performance is not good, valid, then no.” Above who hold person, some fund companies through mobile phone text messages to promote short-term performance, there is obviously good short-term performance of the “filtering” behavior he kept crying, poor performance no mention. Moreover, when the issue of the new fund, a fund company, but also with a Finance celebrities, because the the microblogging The Finance celebrity “fans” many fund companies hope to release new funds in its microblogging marketing advertising Insiders also revealed that part of the fund company’s marketing ideas and this is also quite similar at that during the new fund issue, where on popular microblogging forwarded new fund marketing, advertising, forwarding a fund