analysis- ota distribution channels accounted for the vast share of the hotel remain meaningful and significant（分析-在线旅行社分销渠道占绝大比例的酒店仍然是有意义的和重要的）.docVIP

Analysis: OTA distribution channels accounted for the vast share of the hotel remain meaningful and significant (Research papers Download news) 2012 National Hotel room sales channels, according to the type of hotel, the International Hotel Group, the domestic economy chain channel structural balance, other domestic types of hotels there are different degrees of emphasis on channels according to sales channel analysis , OTA distribution channels accounted for the vast share of the hotel remain meaningful and significant. International Hotel Group, the domestic economy chain channel structural balance: types of hotels in the direct marketing on the most obvious advantage, in addition to any other channel without an accounting for more than 30%, channel development more balanced, but the degree of reliance on any channel. Other types of hotels in the presence of domestic channels focus on: the domestic high-star hotel and conference resort undue reliance on customer agreements, and domestic low-grade hotels and apartments to bring more to rely on OTA production. IResearch through interviews with a sample of the National Hotel, the domestic high-star hotels and economy hotel chain two case studies on its direct distribution channel status quo and development trend analysis, the following conclusions: Domestic high-star hotel: Over-reliance on direct sales channel agreement customer, accounting for half the share of direct production, FIT reception, membership and its own production system more balanced three channels, but the differences between different large hotel. Distribution channels and travel agencies led by OTA, OTA for the hotel to provide a stable customer base, customer price is higher, the future will strengthen cooperation with the OTA, travel reduction ratio, New model has a certain try as the amount of supplement, the future will be phased operation. Domestic economy hotels Members and contribute their own reservation sy