Sony Marketing (Japan) Inc. Fujitsu（索尼市场营销(日本)公司富士通）.pdfVIP

Sony Marketing (Japan) Inc. Customer Success The high accuracy and precision of demand and delivery forecasting system Business critical Sony’s Marketing strategy was constructed with Fujitsu’s support [This is a translated article from a success story posted in Japan in th 27 July 2004 .] Solution • Retail SCM (DCM) Industry • Distribution • GLOVIA/SCP, PRIMEPOWER, ETERNUS, INTERSTAGE Products Problems and effects Ensure ongoing profit through shorter production lifecycles Create high quality demand information from accurate demand forecasting Streamline order system and maintain service levels Provide a delivery forecast immediately on order and keep to delivery times. Aim at improving customer satisfaction through accurate delivery forecasts and delivery times Construct a high performance system in a short time Sony Marketing ordered the solution build from Fujitsu. As a total solution vender Fujitsu built the solution, consisting of two systems in just two years. The systems calculate delivery times and reply within 0.1 second, while processing one hundred thousand orders a day Sony, a leading company in the rapidly growing digital appliance market (digital cameras, digital video cameras, thin- screen TVs) continues to open new markets. But rapid changes in market needs and tec