Elevator pitch checklist Alfa Bravo（阿尔法布拉沃电梯游说清单）.pdfVIP

Henrik’s Elevator pitch checklist By Henrik Ahlen Version 1.4E 1. What is an elevator pitch? The expression is derived from making contact very quickly when you meet an interesting person in an elevator. But an elevator pitch should be used in all circumstances where you get the question “What are you doing”. A good elevator pitch should present the advantages of your offering, and open up to further conversation and contact. That is all! 2. What should an elevator pitch contain? To work well, an elevator pitch should answer three questions: 1. What do you do? Don’t focus on the products/services that you sell, but on how your customers use what you sell. 2. Whom do you do it for? What types of customers are you aiming at? 3. What benefits does it give your customers? How are your products/services helping your customers to earn money, save time, reduce stress, increase productivity etc? 3. What an elevator pitch is NOT: It should not be a mechanical sales pitch, but a time efficient way for you to start a conversation with the other person that can lead to something of mutual value. You should NOT present everything you can do or sell! You should NOT try to make the other person buy something from you! You should NOT ask if they use the kind of products that you sell! You should NOT ask whom they are buying from! An elevator pitch is not foremost about you; it is about how you add value to the other persons business. 4. What is the goal of an elevator pitch? The goal is to stop the other person from saying: ”We don’t need that”, or “We already have people for that”, or “We don’t do that”. Instead, you want the