Elevator speeches, sales pitches and cold calls（电梯演讲,推销,打电话吧）.pdfVIP

Elevator speeches, sales pitches and cold calls 4 New school tips for old school sales tactics Elevator speeches, sales pitches and cold calls—the tenets of successful sales for centuries, these tactics are tried and true. Each one uses the power of conversation and storytelling to entice a prospective customer to connect and for you to make the sale. It seems, however, that these old school tactics are getting lost in the new school ways of communicating. In this Blue Paper® and podcast, we’ll review what makes these classics work and how social media can ramp up these tactics to seal the deal. Elevator speeches for you and your brand We all need an engaging introduction, or an elevator speech, so we don’t babble incoherently when someone asks a simple question like, “Tell me what you do.” Elevator speeches are meant to succinctly and accurately describe the very essence of a brand or company, and its services or products, in order to encourage someone to ask more questions that ultimately lead into a sales pitch. On the individual level, elevator speeches are meant to do the same but in regards to describing the specific role a professional plays at a company and how they—and their brand—can help achieve someone’s business objectives or needs. As a result, prepared and practiced elevator speeches can pique interest and open the door to relationships, while ensuring all employees consistently and accurately describe the brand for which they represent. The elevator speech of yesteryear vs. elevator speeches 2.0 In the past, elevator speeches were usually reserved for networking events, conferences, cocktail parties, and … well, elevators. These days, though, they’re used in many more contexts. From LinkedInSM profiles to 140-character tweets, not only do businesses and professionals have a limited time to accurately explain what they do and wh