海尔网络提案-网络推广媒介策略（Haier network proposal - network promotion media strategy）.docVIP

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海尔网络提案-网络推广媒介策略（Haier network proposal - network promotion media strategy）.doc

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海尔网络提案-网络推广媒介策略（Haier network proposal - network promotion media strategy）

海尔网络提案-网络推广媒介策略（Haier network proposal - network promotion media strategy） Haier Network - network promotion strategy proposal This paper contributed by zhengjiupanpan. The customer Customer Name: Haier computer advertising task: Haier new product promotion of intelligent computer target audience: high-grade household income advertising cycle: February 12, 2001 ~ March 2nd advertising budget: more than 200 thousand RMB target area: Beijing. Shanghai. Guangzhou The purpose of the proposal Is the development of Haier online promotion plan, to help customers understand the most effective form of network promotion, so as to further understand the network marketing mode. anticipate result In half a month, for the target audience to achieve 70% coverage to achieve a good effect on Haier smart computer brand online promotion, and gradually formed a sense of purchasing, so as to expand to buy out. Medium target Strive to maximize the coverage of the target audience and the media to avoid repeated waste due to the extension of The regional distribution of Internet users China The geographical distribution of users: Beijing 18.72% Liaoning 3.34% Jiangxi 0.91% Hainan 0.27% Qinghai 0.07% Shanghai 10.79% Jilin 1.40% Shandong 8.53% Sichuan 3.35% Ningxia 0.18% Tianjin 2.79% Heilongjiang 1.67% Henan 2.22% Guizhou 0.36% Xinjiang 0.64% Chongqing 1.84% Jiangsu 6.76% Hubei 4.64% Yunnan 0.70% Hebei 2.22% Zhejiang 4.92% Hunan 2.05% Tibet 0.03% Shanxi 0.95% Anhui 1.16% Guangdong 12.82% Shaanxi 2.83% Inner Mongolia 0.43% Fujian 1.94% Guangxi 0.91% Gansu 0.56% Data source: CNNIC Network promotion media strategy - select strategy Beijing, Shanghai, Guangzhou market focus on local information harbor Comprehensive portal website A common focus on training The overall target customers Large comprehensive portal websites focus on market information in Hong Kong Media selection criteria (choice based on qualitative analysis of media sites) qualitative analysis basis for choosing media sites) Targ