房地产营销策划实战案例（Real estate marketing planning actual case）.docVIP

下载本文档

3
0
约1.99万字
约 21页
2017-08-31 发布于河南
举报
版权申诉

房地产营销策划实战案例（Real estate marketing planning actual case）.doc

1、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

房地产营销策划实战案例（Real estate marketing planning actual case）

房地产营销策划实战案例（Real estate marketing planning actual case） This article is contributed by ningningzheng Ppt documents may experience poor browsing on the WAP side. It is recommended that you first select TXT, or download the source file to the local view. M3 SAR Marketing promotion recommendation 2004 annual marketing recommendation 2004 October 2004 This report will focus on the following issues ??? The current marketing problems, the establishment of the case name, M3 special zone project marketing theme establishment, promotion stage division and each promotion stage dissemination theme, promotion method use principle and promotion ponder [M3 SAR] SAR PUSH wide Catalog The first part: the promotion of the problems and solutions? Part second: promotion strategy (the establishment of various stages of spreading (Theme) the dissemination of the contents and thinking with the media (media) combination plan)? The third part: the promotion of thinking [M3 SAR] Current problems in promotion As a whole package of this case the year 2003 there are four problems? One is (advertising), real estate market in Shanghai after its debut, no impact effect, especially the advertising theme is not clear, giving a very confusing and complex feeling? Two (media group, media etc.) a combination of more casual, not to concentrate superior forces, formed the communication effect in the mainstream media [M3 SAR] Current problems in promotion Three, (theme positioning) as the theme of the positioning of the case is not accurate, not solve the house sold problem caused by customer quality is not high, not no customers but did not find the customer is four, (marketing theme) can be said M3 SAR no marketing theme, what did not solve is the house, did not give us a direct concept, for example, the thought of M3 DC, thought 27 tower near the 70M2 penthouse rooms or that did not give people a simple feeling: this house is a characteristic of apartment layout. [M3 SAR] Current problems in promotion