思科网络图标中文版.pptVIP

* * * * * * * * * * * The obvious question now is, how successful have we been so far in conveying our brand aspirations. For the most part, very successful. How do we know. We’ve asked our customers. In the fall of 2002, Ogilvy Mather interviewed Cisco customers—TDMs, BDMs, Enterprise, Service Provider, Channel Partners, Media, Employee—from our 8 most important countries (US. Canada, Japan, China, UK, France, Germany, and Italy) to better understand their perception of Cisco. They found that Cisco had an unequaled position as a stable market leader, that we have a close—almost synonymous association with the network and the Internet, and that our products are known for their reliability and high quality. Most of the interviewees saw Cisco as a pragmatic yet visionary company that is not necessarily leading edge but focuses on delivering the right technology at the right time. They viewed Cisco as honest, confident, knowledgeable, and market driven. On the negative side, participants in the study were not consistent in their impression of Cisco’s customer service and support—most commented favorably, but too many did not, and this should be a concern. Cisco is also frequently seen as arrogant and inflexible and the high cost of the products is not always seen as worth the money. ? 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID * ? 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID * 图标库 当前日期 4, 2006 路由器- 颜色/服从 带硅交换的路由器 协议传输 思科工作 工作站 终端服务器 接入服务器 NetFlow路由器 工作组管理器 网络管理设备 PC 路由卡 思科Hub 思科会议系统 基于文件/应用程序服务器软件的路由器 网桥 工作组交换机颜色/服从 小Hub (10M以太网标准的 Hub) 100M以太网标准的Hub CDDI/FDDI 集线器 PC 适配卡 图标: 思科产品 波长路由器 传输路径 uBR910 电缆DSU 工作组交换机带语音激活 存储解决引擎(SSE) 网间网操作服务器负载均衡（IOS SLB） VIP 路由/交换处理机带/不带硅开关 带软件的PC 带路由器软件的PC机 交换处理器 ATM交换机 局域网到局域网的交换机 微软网络服务器 综合业务数字网（ISDN）路由器 MGX 8000多重服务交换机 多重交换设备 宽带路由器 内容引擎 思科条件接受系统（CA） 思科5500系列 图标: 思科产品（控制.） 并行快速转发（PXF） 管理引擎(ME 1100) 专用集成电路处理器 普通处理器 IP传输集线器 建筑宽带服务管理器（BBSM) ITP ATA SIP 代理服务