浅论我国城市居民体育健身与消费.doc

浅论我国城市居民体育健身与消费 摘 要 现代社会，体育不仅具有强身健体的作用，它还是一种生活方式。它对于人们的意志品质和行为习惯的培养，对于丰富人们的文化娱乐生活，加强社会主义精神文明建设等方面都具有不可低估的作用。因此，我们要把开展全民健身运动看成是一种时代的要求。 体育健身消费水平的提高，会带动群众体育、体育产业的发展，还将拉动国民经济及其他相关产业的发展。但目前我国人民的体育健身消费水平与国外发达国家相比还存在很大的差距，城市居民作为体育消费的主体，其消费意识、消费行为、消费水平和消费结构等，在相当大的程度上影响和制约着体育健身消费的发展。所以开展对我国城市居民体育健身消费的研究，对促进我国的经济和体育事业的发展，提高国民综合素质都具有重要的意义和社会价值。 本文分析我国城市居民现有的体育健身消费水平的现状，分析我国城市居民与国外发达国家相比体育健身消费水平低下的原因。针对这种现状，提出提高我国城市居民体育健身消费水平的几点建议，希望通过提高我国城市居民体育健身意识，来带动我国城市居民的体育健身消费水平的提高，推动我国全民健身运动的发展。 关键词：体育健身消费，现状，问题，对策 Abstract In the modern society, sports not only has the function of building up a strength and healthy body, but is a way to live as well. Its affects in forming people’s will quality and behavior custom can’t be underestimated. So, we should treat the developments of civil sports fitness as the Time’s request. The level of sports fitness consumption will lead the masses sports and the sports industry to developing. However, compared with the developed countries, Chinese horizontal of sports fitness consumption is still low. As the main body of the sports market, the city residents’ expense consciousness, expense behavior, consumption level and consumption pattern etc. affect and restrict the development of sports industry in a rapid degree. Therefore, taking actions to research in our city residents’ sports fitness expense, has great significance and social value not only in developing our economy and sports career, but also in enhancing the national synthesizes quality. In this article, we analyze presents an overview of the present situation of the city residents’ sports fitness consumption level, and of the reasons to the lower city residents’ sports fitness consumption level in China compared with that in overseas development nations as well.In allusion to present situation, some suggestion are proposed in the aim to drive the elevation of the sports fitness consumption level, and impel the development of our civil health sports campaign, through