运营商Wi-Fi策略和建议.pdfVIP

Carrier Wi-Fi Strategies and Recommendations 运营商W i-Fi 策略和建议 Reference Code: TE011-001344 参考代码：TE011-001344 Publication Date: 07 Feb 2014 发布日期：2014 年2 月7 日 Author: Sara Kaufman, Nicole McCormick, Kamalini Ganguly 作者：Sara Kaufman、Nicole McCormick、Kamalini Ganguly Ovum is not liable for any perceived changes of meaning that may occur through translation, and that for the avoidance of doubt, the original English version should be referred to for any discrepancies Ovum 不为任何翻译后可能造成的歧义负责，为避免疑义，任何意义分歧皆以英文原版为主。 SUMMARY 概要 In a nutshell 简述 Many carriers around the globe have now embraced Wi-Fi as a vital part of their larger network strategy. Nevertheless, it is still a relatively immature industry. Carriers are still grappling with how to commercialize Wi-Fi access with packages, pricing, and new business models. Directly monetizing Wi-Fi will remain difficult for carriers; they are likely to gain more from the indirect commercial benefits and opportunities that Wi-Fi enables. 世界上很多运营商已将无 wifi 作为其网络战略的一个重要部分。不过，这仍是一个不太成熟的行业。运营 商仍在努力通过套餐、定价和新商业模式使其 wifi 投入商业化通过 wifi 直接盈利对于运营商来说仍然难以 实现；他们很可能会从wifi 策略实现的间接商业利益和机会中更多获益。 Ovum view Ovum 观点 Carrier Wi-Fi is here to stay. In our Carrier Wi-Fi Pricing and Plans Tracker, we identified 69 carriers with publicly available Wi-Fi plans from around the world. In addition, we interviewed 13 carriers about their strategy and objectives for Wi-Fi. All the carriers said they plan to offer W