GMGServiceRitual格兰杰服务规程-SlideBoom.PPT

2009 ? Proximity Live China A division of BBDO. An Omnicom Group Company. Glenmorangie Night Event ITC Proposal – MOT – UNNECESSARILY WELL MADE 杰作，源自不必要的坚持 Brand Positioning 品牌定位 Objective目标 1.To target malt discoverers and raise brand awareness. 面向麦芽威士忌爱好者，提升品牌认知度 2.To increase purchase with interactive tasting program. 利用互动的品酒程序，提高销量 Event Theme 活动主题 Glenmorangie Night 格兰杰之夜 Event Flow 活动主题 Consumer arrival, PG A,B welcome guest with orange accessories 顾客到店，PG A,B欢迎顾客并发放橙色小礼品 Welcome 迎宾 PG C,D invite guests to taste whisky with service ritual PG C,D按照服务规程邀请客人品尝格兰杰威士忌 Tasting 品鉴 Game Interaction 游戏互动 DJ performance DJ 表演 Music 音乐 PG C,D lead ipad game interaction with gift redemption PG C,D引导客人进行ipad游戏互动，并发放礼物 Guests data consolidation and lucky draw 整合顾客资料，抽奖 Lucky draw 抽奖 MOT Decoration 搭建 Entrance 门头 Table setting VIP桌摆设 Tent-card 台卡 Interactive program 互动程序 PG uniform PG 制服 Orange accessory 橙色小礼品 Interactive IPAD program 互动 IPAD 游戏 GMG service ritual 格兰杰服务规程 Music by Female DJ 女DJ音乐表演 Key Visual 海报样板 Barrel Shape Entrance 门头：酒桶形状门拱 High barrel shape entrance with orange light Vertical thematic Glenmorangie light box GMG logo moving gobo lighting 酒桶形状门拱的门头，橙色格兰杰主题花纹 橙色灯光垂直投射 格兰杰LOGO的电脑灯在地面上移动投射 VIP table setting VIP 桌摆设 PG lead VIP guests to VIP table decorated with GMG POS: Tent card Candle holder Magnumscope Ice-ball machine Orange sofa cushion PG 引导VIP顾客来到装饰好格兰杰POS的VIP桌: 台卡 格兰杰蜡烛台 1.5L格兰杰摇架 格兰杰制冰球机 橙色格兰杰沙发靠垫 VIP table setting VIP 桌摆设 Orange Sofa Cushion 橙色格兰杰沙发靠垫 Orange Table Mat 橙色桌垫 Candle holder蜡烛台 Orange color candle holder with barrel shape 橙色蜡烛台，5.1*5.1*4.0cm，格兰杰主题花纹，酒桶形状缺口 Tent card 台卡设计 Actual barrel shape tent card to be printed in thick cardboard, approximately 3.5 mm thick 3.5mm厚硬纸板印刷的台卡，裁切为酒桶形 Tent card acrylic base with logo 印有格兰杰logo的亚克力台卡座 DJ booth and dance area DJ 台和舞池 Orange laser light inside of MOT. 橙色激光灯，提高场内气氛 Hostess Uniform礼仪服装 Shoes 高跟鞋 Length: slig