具有损失厌恶偏好零售商的供应链弹性数量契约.PDFVIP

第27 卷 第7 期 控 制 与 决 策 2012 年 7 月 Vol. 27 No. 7 Control and Decision Jul. 2012 文章编号: 1001-0920 (2012) 07-0975-08 具有损失厌恶偏好零售商的供应链弹性数量契约 刘咏梅, 成尚汶, 谢 虎 (中南大学商学院，长沙410083) 摘 要: 研究由风险中性供应商和具有损失厌恶偏好零售商组成的供应链在弹性数量契约条件下的协调问题. 揭 示了契约参数和零售商损失厌恶特性对零售商最优订货量的影响, 发现调整弹性度这一契约参数可使供应链得到协 调; 同时, 当弹性度满足一定条件时, 调整批发价格也可实现供应链协调. 最后通过数值分析, 验证了弹性数量契约在 协调供应链中的有效性, 并探讨了其中原因. 关键词: 供应链协调；弹性数量契约；损失厌恶 中图分类号: F274 文献标识码: A Research on supply chain quantity flexibility contract with a loss-averse preference retailer LIU Yong-mei, CHENG Shang-wen, XIE Hu (School of Business，Central South University，Changsha 410083，China ．Correspondent ：LIU Yong-mei ，E-mail ： ymliucsu@163.com) Abstract: Under quantity flexibility contract, the coordination of supply chain with a risk-neutral supplier and a loss-averse retailer is discussed. The impact of contract parameter and retailer’s loss-averse characteristic on the optimal quantity is revealed. It is found that the supply chain can achieve coordination with regulating the degree of flexibility. When the degree of flexibility satisfies certain condition, changing wholesale price can also coordinate the supply chain. Finally, numerical analysis verifies the effectiveness of quantity flexibility contract in supply chain coordination, and the reason is discussed. Key words: supply chain coordination；quantity flexibility contract ；loss aversion 1 引引引 言言言 约. 一部分学者从市场需求的角度对弹性数量契约进 [6] 弹性数量契约是供应商允许零售商在观察了市 行了拓展, Milner 等 分析了不同的产品需求特征对 场需求后, 可以在一定范围内改变最初订购量的一种 有数量弹性和有时间弹性供应链中成员决策的影响,