食品品牌区域市场突破策略（Food brand; regional market; breakthrough strategy）.docVIP

食品品牌区域市场突破策略（Food brand; regional market; breakthrough strategy） If the world is that industry is the most promising, the food industry is undoubtedly. Because, only eternal difficult to eat, and all public diet related industry is always a sunrise industry. There is no doubt, because of the food industry a huge market size and unlimited growth potential, coupled with its low threshold to enter the industry, the influx of capital induces a lot of the industry has become one of the most competitive industries. The current situation of the Red Sea of the industry, the food industry to make numerous enterprises both in high and vigorous spirits and sadly sigh. This highly sensitive industry competition makes the industry once immediately wind sways grass will produce the tide, with a fall, today or tomorrow may will become the star enterprise, yesterday, even facing the brink of bankruptcy. The way back to the CCTV all-powerful Qinchi, once every day to send a Audi, but a blending report, this paper giant immediately collapsed; in addition the black Guanshengyuan cakes in, causing the century old brand shame; look at todays Sanlu milk powder, was a giant, no one match, but because of that moment. Melamine. Of course, there are many other food brands are due to a humble small event and eventually cut down with broken halberds defeat. These are illustrated in the fierce competition in the industry background, the grim situation facing the food industry, also shows that the food industry has its unique characteristics of the industry, especially the essential characteristics and requirements of the industry. In my view, the food industry has the following characteristics of personality: ? from the industry perspective, the industry with low barriers to entry, small investment, fast output, so competition is very intense, but have not yet to have a super strong brand and has a monopoly; ? from the perspective of consumers, consumers are more concerned about the quality of