如何解决经销商的压货压力.docVIP

如何解决经销商的压货压力 Pressure is a kind of goods sales behavior we work in sales in the most commonly encountered, here we can give the goods to do a simple definition -- pressure usually refers to suppliers of goods: a behavior is greater than the normal selling period inventory of products to lower level dealers. How many hours does the supplier have the goods? (1) in order to accomplish the sales target in the period, we should do the impulse on the sales task. (2) let their products flooded with sales channels, take advantage of lower dealers liquidity and warehouses, and suppress competitors. (3) increase the sales channels to promote the pressure, increase the dealer sales pressure, improve their product distribution rate (share). (4) in order to achieve some special purposes, such as cleaning up unsalable products, stocks and so on, and quickly sell some of the backlog products. Suppliers of goods also have several means: (1) interest driven law. Many salesmen usually apply some policies or fees to the vendors of the goods in order to lower their sales targets. These policies and costs for vendors, is undoubtedly a benefit trap, know that there is a trick or can not help jumping into the trap - who calls businessmen can not afford early? (2) pressure forcing method. The supplier, by taking advantage of the upstream position of the supply chain, forces the subordinate seller to accept the order of the goods. For example, a manufacturer can contract a clause on the basis of warning downstream vendors, if not Yahuo, finish the established sales contract, will not get a rebate, and will be reduced in the coming year exclusive sales area, the lower pressure forced sellers of goods. (3) customer condition pressing. The suppliers business personnel may be inclined to lower dealers because they have many expenses or policies on hand, so the salesmen at the lower level and the suppliers have good customer relationship. If the suppliers business personnel require a lower level