回归型企业的家门困境（The plight of enterprises return home）.docVIP

回归型企业的家门困境（The plight of enterprises return home） The U.S. subprime mortgage crisis induced by the financial crisis, a number of export-oriented enterprises will be home appliance manufacturing scraping back Chinese, large export manufacturing enterprises began to return to China. Beginning in August 2007 the credit crisis in the United States, has recently evolved into a worldwide spread of the financial crisis, the global economic impact. According to a report of the State Council Development Research Center, Deputy Minister of foreign economic Long Guoqiang showed that the actual growth rate of 1-8 month exports only about 3%. The grim situation in foreign markets are forcing more home appliances export enterprises from the international market return China, because China financial system is relatively independent, the U.S. financial crisis triggered by the world financial turmoil did not cause a big impact on the economy and Chinese Chinese, the most populous, the majority of the market has a huge consumption growth space. This type of household electrical appliance enterprises become return to return to the domestic market comfort in theory, but it is also the domestic export enterprises warm garden? When the return type of household electrical appliance enterprises to carry out domestic marketing, but found that the house is so strange. The domestic market for them as hard, everything is new and strange: brand marketing idea, strange, unfamiliar customers, unfamiliar to consumers... In the house, but difficult. Return type of household electrical appliance enterprises are facing a open door dilemma strategic choice of new. In recent years, the return to the domestic market, brand marketing provides full service transformation need for strategic brand marketing planning agency has a number of export manufacturing enterprises, also helped two regression of household electrical appliance enterprises to do business to the top position in the industry. But after ye