回归型企业的国门进入路径（The national enterprises enter the regression path）.docVIP

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回归型企业的国门进入路径（The national enterprises enter the regression path）.doc

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回归型企业的国门进入路径（The national enterprises enter the regression path）

回归型企业的国门进入路径（The national enterprises enter the regression path） At the beginning of 1990s, economic growth has become a natural paradise China manufacturing industry strategic transformation in developed countries, a large number of multinational companies in the strategic layout of China spawned a large number of China manufacturing enterprises, they become cluster member multinational companies downstream manufacturing industry chain, or follow the strategy of multinational companies China layout, through third party brand products go out of the country sales. Chinese enterprises export-oriented production profit model was born. But in the early 21 world, export-oriented enterprises began the first round to return to the domestic clothing, footwear, household electrical appliance enterprises. Return to reason is export-oriented enterprises in the international market to reduce sales profits; with the accumulation of export-oriented enterprise strength, enterprise capital operation of the domestic market. The second round of regression began in the second half of 2008, the U.S. subprime mortgage crisis caused by the financial turmoil around the world. Because the China financial system is relatively independent, the storm did not cause a fatal impact on the China economy, and China market consumption potential, become the basis for the return of domestic enterprises in theory. When a batch of export enterprises to Chinese, but found everything in the house is new and strange: brand marketing concept, the strange and unfamiliar customers, unfamiliar to consumers...... The country is hard, but the country will enter. Return path to return to enterprise is what? The firm return to the domestic market strategy Export oriented enterprises return to the domestic market, the company decision-makers have determined to return to the domestic market strategy, there must be a stick to 3 years ~5 years, or even 5 years ~8 years of strategic preparation. Zhejiang Dingxin Elect