品牌营销的原点回归品牌定位（The origin of brand marketing return brand positioning）.docVIP

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品牌营销的原点回归品牌定位（The origin of brand marketing return brand positioning）.doc

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品牌营销的原点回归品牌定位（The origin of brand marketing return brand positioning）

品牌营销的原点回归品牌定位（The origin of brand marketing return brand positioning） Every day, when we see so many brands as a flash like pop over, we can not help feeling brand ever-young recipe where? Because we have to establish a brand paid too much, we can not be reconciled into our life brand so. But I want to know, when you were in the business of your brand, if you ignore one of the most basic and core problem: the consumer mind research, namely the so-called brand positioning, positioning everything, this is the secret, the simplest is the most easily ignored, you will find the brand the marketing center around it - brand positioning in the work, I called the origin of brand marketing return. Brand positioning is to determine the target market, establish a unique brand image and communication design, the overall image of the brand, so as to process or action will occupy a unique value of the position in the hearts of customers. The focus is on target customers psychological; the way is the design of the overall brand image; essence is based on the goal of customers various product attributes feature design and spread the brand image, and in the hearts of customers to form a unique image of a company deliberately shaped. Brand positioning is not the product itself, and enterprises will be required to work deep in the hearts of consumers. The foundation of brand positioning Psychological basis Brand positioning is simple image, is aimed at the establishment of target customers heart and brand products out of the ordinary valuable position. In a sense, brand positioning is actually a concept based on the psychological process. Because consumers buy more has the characteristics of non experts to buy, there is information asymmetry in the process of buying, then decide to buy or not buy much of a product depends on the product knowledge accumulation and its distinctive personality and brand awareness. According to a University of Pennsylvanias Walton School of business to obs