vi系统视觉基本要素设计（The basic elements of visual design system VI）.docVIP

vi系统视觉基本要素设计（The basic elements of visual design system VI） Corporate logo Corporate logo, logo can be divided into the enterprise and commodity mark. The corporate logo features: First, identification. Second, the system of. Third, unity. Fourth, the image of. Fifth, the times. The corporate logo design process: Analysis of current operation state of the enterprise visual design, enterprises includes the following status: First, the overall development plan of the enterprise and enterprise spirit connotation. Second, business scope, product characteristics, service etc.. Third, the marketing status of the enterprise and market share. Fourth, the popularity and reputation of the enterprise. Fifth, business expectations for the entire image strategy and visual recognition style. The six, business competitors and the characteristics of the industry status quo. 1, the establishment of clear concept. 2, the specific design features. 3, careful operation sign: One sign of careful detail. Second, numerical symbol form: One is the square of, Two is the proportion of size marker method, Three is a circular arc angle mark method. Third, the diversification of symbol form: The change of the thickness of the line; The change of positive and negative form; Changes in color and black and white; All kinds of point, line and surface changes (such as hollow body, reticulate, point line into the surface into a plane, etc.); The corresponding variation of different media forms; Reduce or enlarge the morphological changes. Enterprise standard word Enterprise standard word is the name of the enterprise, the enterprise will be the brand name abbreviation, theme, advertisement and so the overall combination of the font. The enterprise standard word feature: First, identification. Two, readability. Third, design. Fourth, system. The enterprise standard word types: First, the name of the enterprise standard word. Second, product or brand name standard word. Third, logo font. Fourth, advert