vi规范样本--企业标志设计（VI standard sample corporate logo design）.docVIP

vi规范样本--企业标志设计（VI standard sample corporate logo design） The corporate logo is through the visual symbol modeling simple and clear standard, the management philosophy, corporate culture, business content, enterprise scale, product characteristics and other factors, transfer to the public, to identify and recognize the patterns and characters of enterprise. The corporate logo on behalf of the entire enterprise. On the production and sale of goods enterprises, is the product of the trademark logo. The corporate logo has abstract, figurative and non pictorial symbol fonts. The corporate logo is a visual image of the core, which constitutes the basic characteristics of corporate image, reflecting the inherent quality of the enterprise. Logo is not only the leading force to mobilize all the visual elements, but also integrate all the visual elements of the center, is the public representative of corporate brand identity. Therefore, the corporate logo design, visual identity system in the whole design, is of great significance. The corporate logo has the following characteristics: (a) identification Recognition is the basic function of corporate logo. With the unique personality of the symbol to distinguish, the enterprise and the product identification, is a tool for market competition in modern enterprises . Therefore, the overall planning and design of visual symbols, must have a unique personality and a strong impact, in the CI design, logo is the most visual cognition, identification information transmission function design elements. (two) the leadership of Corporate logo is the core elements of visual communication, information communication is the dominant force of enterprise development. The sign of leadership is the concentrated expression of the business concept and business activities, through and apply to all related activities in the enterprise, not only has the authority, but also reflected in the integration of visual elements and diversity and other visual