vi-视觉识别设计的美学形式与特征（Vi- features of aesthetic form and visual identity design）.docVIP

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vi-视觉识别设计的美学形式与特征（Vi- features of aesthetic form and visual identity design）.doc

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vi-视觉识别设计的美学形式与特征（Vi- features of aesthetic form and visual identity design）

vi-视觉识别设计的美学形式与特征（Vi- features of aesthetic form and visual identity design） VI (Visual Identity) is the enterprise visual identification design, it is CI corporate image design (Corporate Identity) is an important part of the. VI as CI in the design of the most intuitive and explicit part, with its unique form and aesthetic characteristics have been referred to as the enterprise face. The research and understanding of this face of the enterprise, to establish a corporate image, is of great significance to enhance the cohesion and public recognition of enterprises. A visual beauty, in the design of VI VI design is a kind of graphic design, belonging to visual art, therefore, constitute the principles and rules of visual art is also more suitable for VI design. The important essence of visual art is the creation of visual forms, visual form of the creation of the design determines the life of VI, and often sign the form of prominently displayed. Signs (Symbol) as a symbol of the dissemination of information is the basic and core part of the VI system. It can set the number of information in a body, in an instant to convey the meaning and the concept of. From the category view, can be divided into a variety of logo trademark, souvenir badge, emblem, badge, logos etc.; from the formal beauty of composition rules, symbol is repeated, in space, contrast, harmony, symmetry and balance, such as gradient composition techniques by You Li relationship together to organize and form the visual form with the aesthetic requirements of people, unique characteristics of the formal beauty. The logo design Chinese bank as an example, from the beginning of the Hongkong famous designer Mr. Jin Daiqiang in 1986 design, the use of the existing China Bank logo, from creative design to form, show the unique features of the beauty of form. In creative ideas, Mr Jin Daiqiang was knitting red rope were inspired, logo design motif located in the China on ancient coins. The money Yuhong hole cl