冤家广告汇站在平庸的废墟上（Enemy advertising collection standing on the ruins of mediocrity）.docVIP

冤家广告汇站在平庸的废墟上（Enemy advertising collection standing on the ruins of mediocrity） Enemy advertising collection: standing on the ruins of mediocrity,.Txt The so-called never peer is the enemy, advertisers in the mall struggled throughout, as we are tacitly. But the fight is always below the surface of the iceberg, though it is complicated and difficult to deal with, not on the table. To attack the opponent in the advertisement, often seek temporary, but because of violation of business ethics bottom line, eventually get deserted, for the industry level. But everything is not absolute, a show of advertisers competition between rational competition ingenious advertising creative, Zoupian Jian Feng, but very popular. For example, Microsoft and apple often staged advertising war, mutual irony. This advertising creative, wins in the easy, often makes consumers smile, but not disgusted. For creative people, this in the smoke of the game approach is worthy of recognition and excavation. After all, rather than the real thing, smoke, also cannot live mediocre creative attachment. From the cold war to fight There is Coca-Cola, there is Pepsi Cola; there is Procter Gamble, there is Unilever; McDonalds wherever they go, if there is no Kentucky Fried Chicken, but the heart of doubt, as if missing something. Advertisers struggle for years, but instead become partners with each other. Even under the counter competition is fierce, the table should be sympathetic, even if one can see the refined and courteous, this is how refined and courteous false -- if you think so, then congratulations you have out. In China, especially in communication system, this competition struggled for many years, advertising is actually very common. The emergence of this kind of creativity has its deep background reason. We know that this is an extremely scarce advertising era, competition has become a new appeal - and even attract consumers in one way. Advertising is not a pool of stagnant water, advertisi