保健品营销的六项基本原则（Six basic principles of health care products marketing）.docVIP

保健品营销的六项基本原则（Six basic principles of health care products marketing） Approved by the Ministry of health care products every year hundreds of health care products companies ushered in a business boom experienced several ups and downs, but through my observation as well as many marketing work in health care products business friends have found that health care products truly successful even to live there little, can the leading position for one or two years has been quite successful, many health care products on the market is facing a laid off in the market does not move up, even so, there are still many health care products have rushed to die, each boss about their products are face aggrieved: such a good product, the consumer is not recognized. In life we often see such a phenomenon, a young man of good, good character, polite, talented, but I could not find the object, and a day pitch-dark instead of the small local ruffians, behind the girls one by one, and made everyone a face of confusion: such a good guy, how girls dont love? To meet the needs of consumers, it is now almost no a business owner does not endorse or dont know, someone I have a kidney deficiency, kidney product, a bad memory, I have a brain, someone to beauty, a beauty products, can meet the needs of consumers but, why the market is off? Am I not satisfied with the consumer demand? Consumers have also studied, competitors have studied, product strategy, price strategy, channel strategy, advertising and so on have made full preparations, the question exactly where? The health care industry is a special industry, not to the marketing strategies of general industry to judge, I engaged in marketing planning and execution of the sales process, summed up a set of health care products marketing six basic principles, and to share with everyone. First, stimulate psychological fear Health care products at present is a not essential in the minds of consumers are eating, of course, very good, do not eat, it do