自考公共关系学名词解释（Explanation of public relation in self-taught examination）.docVIP

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自考公共关系学名词解释（Explanation of public relation in self-taught examination）.doc

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自考公共关系学名词解释（Explanation of public relation in self-taught examination）

自考公共关系学名词解释（Explanation of public relation in self-taught examination） Explanation of public relation in self-taught examination 1, the concept of public relation is a kind of influence and restrict the organizations policies and behavior management concept and management philosophy, which not only guides the healthy development of public relations practice in all aspects of work, but also penetrate into the management of daily activities, become a guide and regulate the values and norms of behavior for the organization. 2, relation: relation in the public relations, mainly refers to the organization and the public to get along with the interaction between the behavior and the state, in brief, is the organization and the public relations. The nature and extent of this connection is an objective indicator of the state of public relations. 3, public opinion: public opinion in public relations refers to the publics views on the organizations policies, behavior, personnel or products formed opinions and opinions. The nature and extent of this public opinion is an objective indicator of the state of public relations and an invisible aspect of organizing the publics environmental status. Public opinion signals the basic attitudes and behavior of most public organizations. 4, image: image in public relations refers to the overall characteristics of the organization and the actual performance of the public in the acquisition of awareness and evaluation. The social image of an organization reflects the state of its social relations and the state of public opinion. Good public relations image means good public relations and public opinion. The pursuit of good organizational image is an important goal of public relations activities. 5, the propaganda activity: refers to an organization for its own purposes and interests, hire press agent to carry out promotional activities in the press, to create public opinion, expand the influence. 6, penny movement: in 1830s, the American p