联想渠道的三重使命（The three mission of Lenovo channel）.docVIP

联想渠道的三重使命（The three mission of Lenovo channel） In February 18, 2004, Lenovo released a new three year plan, Yang Yuanqing announced the short chain to optimize the channel, and on the basis of the existing channel models, marketing assistant to the customer as the core of. What Yang Yuanqing was expecting was that Lenovos voice fell, and the audience concluded that he was starting to try out direct marketing. These conclusions bring endless worry to Lenovo, Lenovos first quarter, a large part of the work has become a comfort channel. Yang himself apparently also deeply troubled, in an interview in February, the original end of interview hurried to the next meeting, heard someone ask direct two words, Yang just sit back, start from scratch Lenovo not to mind taking the trouble to explain not to scale, but the marketing channel optimization and management fine. At this time, he was the most nervous and attentive, repeatedly stressed: this matter must be clarified.. In July 16th, following the interpretation of its own channel manufacturers in Sichuan, Qingchengshan, Lenovo executives sat down and explained their own channel strategy to the outside world. The misunderstanding between Lenovo and the channel has been clarified, said Chen Shaopeng, associate managing director of the marketing system, who received an exclusive interview with the twenty-first Century business herald. Prior to this, Chen, as one of the low-key real power figures, rarely showed up. In the first quarter, as a result of the adjustment, performance will inevitably slide.. He confidently promised, you will see the benefits of this adjustment to your performance later.. Management structure In 2004, Lenovo focused on the information products business group led by Vice President Lv Yan. In the design of the organizational structure of the business group, even the demanding critics have to admit that Yang Yuanqing is expanding. In the premise of centralized management by the central platform, Lenovo