移动互联时代如何打造品牌（How to build a brand in mobile Internet Era）.docVIP

下载本文档

2
0
约9.14千字
约 8页
2017-08-15 发布于河南
举报
版权申诉

移动互联时代如何打造品牌（How to build a brand in mobile Internet Era）.doc

1、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

移动互联时代如何打造品牌（How to build a brand in mobile Internet Era）

移动互联时代如何打造品牌（How to build a brand in mobile Internet Era） Source: business is not reliable Finishing: 06551.com Attend a forum some time ago and communicate with a group of bosses. At that time, someone threw a question to me, the mobile Internet era is about to arrive, even in this era, how to do the brand? Before I answer this question, Id like to ask you to consider a more basic proposition: what is a brand? The answers are numerous. Some people say that the brand is a reputable brand; others say that the brand is a guarantee; others say that the brand is the total number of trademarks, services, products, quality and a series of related information. I remind you, this is a basic proposition, when you can not correctly understand the brand, do not talk about brand. In fact, whether it is brand building mobile Internet era of the Internet era traditional media era, we will face, when you do not understand the premise of brand, no clear brand concept, brand construction have become a pseudo proposition. Do not understand the premise of doing the brand, it is likely that a move may be wrong. So, what is a brand? People who are familiar with the origin of the brand may know that the brand (brand) originated from the ancient word brandr in Norway, and was willing to be burn. The age of animal husbandry, every family raising livestock, in order to distinguish their cattle sheep, will be in the animal body mark, clear attribution. Visible, the brands original intention is brand. Since it is brand, brand is the sum of customers comprehensive impressions of products. As a consulting firm, we also have our own methodology, and we are more emphasis on brand is a series of commitment to target customers. No matter what definition, brand or impression is the core word. This means that the brand takes place in the mind of the customer. The ultimate competitive place for brands Since the brand acts on the mind, the ultimate battlefield of the brand must not be the market, not t