烟草谈四-如何打造企业文化和品牌文化（Talk about tobacco four how to build corporate culture and brand culture）.docVIP

烟草谈四-如何打造企业文化和品牌文化（Talk about tobacco four how to build corporate culture and brand culture） Series of topics: Talk about tobacco Primer: From the beginning of this century, the tobacco industry from top to bottom is extremely concerned about the brand, the National Bureau through various documents and seminars specifically requires all companies to adopt brand building to build a greater and stronger Chinese tobacco, director of the State Bureau meetings of confidence and will build a brand. Big enterprises, big brands and big markets blended in the brand, glory and dream of the whole tobacco system, and the two dozen became the aim of the National Bureau to achieve the strong position of the whole Chinese tobacco in the brand world. In recent years, in addition to the system at all levels to build a strong brand of tobacco industry, such as the reform of the cultural achievements of other Chinese is like a raging fire of the tobacco industry, which is also reflected in the level of cultural value, and the implementation of measures and policies continuously introduced, as well as the deputy director of the State Bureau of culture to build personally. So, thinking about culture and culture to create a demand for all enterprises, in the tobacco industry in various regions is more and more, they for the culture of the enterprise to enhance the ability to strengthen the enterprise culture to allow all doubt, the management of the thirst for resources, cultural achievements in integration with confidence, for the culture in the enterprise restructuring process in the guidance of high hopes. Although the cultural significance of culture is broad and profound culture, while culture although can produce sweep down irresistibly from a commanding height, infinite power, culture though the same gas, but to keep step with, the tobacco industry is concerned, more important, should be clear in advance is: how to distinguish this culture? How does culture end up landing? How doe