渠道驱动品牌（Channel driven brand）.docVIP

渠道驱动品牌（Channel driven brand） Chinas electrical industry, after 20 years of development, is currently the worlds largest manufacturer of electrical machinery. From the early Australian Clipsal, Matsushita Electric, Hangzhou swangoose unified pattern has been developed to now about 3000 manufacturers, mainly in Guangdong and Zhejiang Wenzhou entrenched. I entered the electrical industry for nearly 10 years, but also Chinas electrical industry shocks the largest ten years. Especially in recent years, the integration within the electrical industry has become a trend, from 2003 to 2005 the end of the Schneider Clipsal merger, acquisition of TCL International Electrotechnical Legrand France in 2007 June, integrated into SIEMENS switch socket and Jian, Zibo Electric Co. Ltd. factory in Shandong to expand business in China, many foreign brands in the market. How many national brands to grow and develop Hongyan represented in the double squeeze foreign brands and domestic low-cost regional brand, is a very serious topic. Flat channel is an important way of Chinese Electric brand development, this paper will discuss China electrical channels deep problem Hongyan brand. As early as 10 years ago, a large number of outstanding domestic electrical enterprises in Chinas one or two markets established a distribution network. However, with the rapid development of economy and Chinese electrical industry, early established sales channels is also facing many problems: aging, a series of problems emerge in an endless stream channel business focus, such as the lack of market breakthrough, restricts the development of enterprises. Hongyan as outstanding representatives of enterprises China electrical industry in recent years, along with the enterprise promotion, high-level strategic height of new products continue to launch, effectively promote the marketing management and sales work, promote the rapid development of enterprises. The construction and management of the channel is always a