渠道新特点（New channel characteristics）.docVIP

渠道新特点（New channel characteristics） Foreign economic and trade practice! $$#!!! #$%$#! ( $#) * #! $transnational marketing channel is to promote products or services to be used or consumption of a set of interdependent organizations. Facing the new features of economic globalization and market environment, there are some new trends in enterprise marketing channels. marketing channel, structural advantages become increasingly prominent in the fierce competition in the market% marketing channel plays a very important role in the target market% a full coverage, full channel marketing channel is the most successful prerequisite factor. With the development of modern retail business and the progress of science and technology, the marketing channel environment of%% manufacturers has changed greatly. In the early stage of market economy,% of the goods were in short supply, and% of the manufacturers were in a dominant position in the channel because they could provide scarce commodities for the society. However, the change of the market structure changes the power of the marketing channel system from the producer to the retailer, and the retailer gradually occupies a decisive position. First, the market supply and demand for the development of effective supply, effective demand is greater than the buyers market of consumers has become scarce resources due to%% of the retailers in the channel at the forefront of the most accessible and directly affect the%% target market and customer product to the market and become a gatekeeper. For example, Metro, Carrefour and other large sale sites in Shanghai and other places have greatly affected the ex factory price of producer products. The vast supply of goods and the fierce competition in the market also make retailers have a greater choice of suppliers for goods.% makes the manufacturers more dependent on retailers. Secondly, the fierce competition in the market has led retailers to expand their scale rapidly through expansion,