渠道延伸案例（Channel extension case）.docVIP

渠道延伸案例（Channel extension case） Channel extension: trafficking to villages and towns Countries in the implementation of rural policy is also fully activate the three or four level market, but the market in three or four as the vast sea, many enterprises to multinational giants coveted Wangyangxingtan only, no way ah, is in such a market environment, and actively develop the secondary market in the three or four brands hold a second tier city market here. On a regional brand influence is zero, but the area of competing products of small household appliances industry have many electromagnetic oven, explore the new rural market old methods: Market analysis Industry competition, 2005 because of petulancy shortage fire electromagnetic furnace which is a small industry, regardless of the size of a home appliance manufacturers have to squeeze on the electromagnetic oven this blowout two or three industry; the market is saturated, after 05 years of market blowout and such as mobile operators and other group purchasing gifts, and increase the proportion of the market rate; channel two or three basically monopolized by home appliance chain stores, this channel has high entry costs; direct supply to the city, Joyoung small appliances the successful mode of operation once again proved the power of the channel; a large number of double worker peasant family hundred county economy in many small and medium enterprises driven by the emergence of the old farmers today blue collar farmers the pace of life is speeding up, and the new buildings are erected; the energy shortage has affected the rural family, coal has not in economy; Two. Market opportunities Smooth electromagnetic oven (a pseudonym) after years of other OEM services has accumulated rich experience in R D and manufacturing products, technical advantages of excellent product, so as to ensure the stability of product quality, to become the first China existing four free products, and through the strict European and German