汽车品牌与文化（Automobile brand and culture）.docVIP

汽车品牌与文化（Automobile brand and culture） First, brand marketing ---- the development trend of Chinas automobile circulation system Release date: 2006-8-17 a.m. 04:01:23 The station launched a free marketing, but the free is free from the network, also published in the network, it is not standard paper format, these free papers can only play the purpose of Enlightenment thinking, I suggest you refer to the accounting research paradigm and sample station At the time of the new century, Chinas auto industry has reached an important juncture. The development of market economy leads to the change of automobile consumption structure, and the enterprise structure, product structure and circulation system also change inevitably. The addition of wT0 has undoubtedly become a catalyst for accelerating these changes. Therefore, it is an important link to meet the challenge of the world as soon as possible to establish a new marketing mode of Chinas auto industry which conforms to the market operation. Carrying out brand marketing is the necessary choice to realize the modernization of the automobile circulation system, to strengthen the market competition ability of the automobile industry, to keep pace with the international market and to ensure the healthy and rapid development of the automobile industry. First, brand and brand marketing Brand is one of the most important resources for the sustainable development of enterprises. In the process of Chinese automobile market development and development, the concept of brand is attracting more and more attention, but for many car operators, the brand concept is very vague, they tend to attach great importance to shape the corporate image, pay attention to product promotion, while ignoring the role and value of the brand. As far as an enterprise is concerned, the enterprise image is at the first level, the brand image is at the second level, and the product image is at the third level. A brand must exist in the enterprise, and must r