“后奢时代”白皮书 精简版.pdfVIP

LUXURY WITH SOUL LUXURYARTS 时 A VISION FOR LUXURY FROM THE ASHES OF CONVENTIONAL LUXURY MARKETING WILL RISE A DISRUPTION IN LUXURY THAT CREATES UNQUESTIONABLE DESIRE IN THE CHINESE LUXURY CONSUMER OUR METHODOLOGY LUXURY PANEL OF 100 ELITE CHINESE ELITE CONSUMERS INFLUENTIAL EXPERTS OUR ADVANTAGE USING THE LUXURY PANEL A CLOSE RELATIONSHIP WITH ELITE CONSUMERS AND INFLUENTIAL EXPERTS ALLOWS US TO REACH INTO VARIOUS OTHER PROFILES AND SOCIAL CIRCLES. AN ON-GOING DIALOGUE TO UNDERSTAND THEIR LIFESTYLE ALLOWS US TO FIND GREATER DEPTH AND NUANCE TO THEIR STORIES . A METHOD OF ANALYSIS AND INTERPRETATION THAT YIELDS TANGIBLE AND CULTURALLY RELEVANT IMPLICATIONS FOR BRANDS . LIVING IN AN ERA OF EXCESS SIGNS THAT THE MATERIAL LUST IS RUNNING WILD : ❖ INCREASING WEALTH OF THE UHNWI, HNWI, MAC ❖ GROWTH AND EXPANSION OF MARKET FOR BRANDS ❖ GREATER GOVERNMENT INTERVENTION ❖ SOCIAL MEDIA BACKLASH BAIN COMPANY LUXURY MONITOR, MCKINSEY CHINA CONSUMER RESEARCH, HURUN REPORT WHITE PAPER, TREND TO GET RICH IS GLORIOUS THE SOPHISTICATED CONSUMER YET, CHINESE CONSUMERS ARE NOW , MORE THAN EVER , BECOMING : ❖ CITIZENS OF THE WORLD ❖ HUNGRY FOR KNOWLEDGE ❖ ASSIMILATING NEW CULTURES ❖ CONSCIOUS OF THE UNSEEN MCKINSEY LUXURY WITHOUT BORDERS, KPMG GLOBAL REACH OF CHINA LUXURY, BCG AGE OF THE AFFLUENT UNCHANGING PURPOSE LUXURY HAS ALWAYS BEEN ABOUT MORE THAN THE MATERIAL BECAUSE IT MUST PROVIDE: ❖ DISTINCTION FROM OTHERS ❖ LEGITIMACY AMONGST CIRCLES ❖ IDENTITY THROUGH MEANING ❖ ACCUMULATION OF CULTURAL CAPITAL NEW LIFE PRIORITIES A DIFFERENT STAGE IN LIFE DEMANDS A DIFFERENT LIFESTYLE THAT IS MOR