微博营销让粉丝High起来（Micro-blog marketing let fans High up）.docVIP

下载本文档

1
0
约8.02千字
约 5页
2017-08-03 发布于河南
举报
版权申诉

微博营销让粉丝High起来（Micro-blog marketing let fans High up）.doc

1、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

微博营销让粉丝High起来（Micro-blog marketing let fans High up） In November 16, 2010, Sina announced in its first developer conference, Sina micro-blog (micro-blog: micro-blog fans thematic analysis of the participation of fan participation determines the level of experience, micro-blog fans of the brand at the same time, it also effect on brand activities have a direct impact. The participation of fans is reflected in their enthusiasm for brand activities, and also the attraction of brand activities to fans. According to the degree of participation of micro-blog fans and the behavior and motivation of fans, the types of fans in micro-blog activities can be divided into four levels: spectators, commentators, activists and spokesmen. The details are as follows: the United States Network Expert JakobNielsen had proposed a network community 90-9-1 rule, namely: 90% of users simply visit the website but never contribute content, 9% of people will occasionally participate, only 1% of the production of most of the content. Combined with the above micro-blog fans participation analysis, it is not difficult to find, from spectators to spokesmen, micro-blog activities gradually decline in the number of participants, but the quality of participation is getting higher and higher. Compared with the high degree of participation of positive elements and spokesman, the low participation of the spectators, commentator is also important, because they can spread information, brand micro-blog activities fully campaign, forming a sensation. In addition, it should be noted that the degree of participation in fans, and whether the incentive policy activities are attractive, whether fans participation motivation is sufficient and the rationality of the activities design have a lot to do with. This provides an idea for enterprises to improve the participation of micro-blog fans. Lower participation threshold to increase the fans involved in many fans actually had to have the interest and motivation o