联营还是自营--十字路口上的生鲜经营（Joint venture or self operation -- fresh management on the crossroad）.docVIP

联营还是自营--十字路口上的生鲜经营（Joint venture or self operation -- fresh management on the crossroad） Fresh management at the crossroads Affiliation and self selection? This is in recent years has plagued the supermarket chain fresh operation of the actual operation of the problem, lingering, but still plagued. For the domestic chain enterprises, if the choice of fresh self way, first will face no small pre equipment investment, various departments and all aspects of the equipment are less; and then will meet the on-site management, production management, product inventory accounting, and loss of control, management skill is not to be like exposure to the bottomless pit general; third is the product development, a benign operation of retail enterprises need to maintain a certain product update rate, while the majority of supermarket of new product launch speed is far less than the existing products to decline rate; finally the daily operation cost is high, dependent on the raw craft is too large, so the craft the wage payment standard is relatively high, in order to achieve a stable quality and technology. High investment, difficult management, high cost and low margin, all this has been enough to make the supermarket chain in the hope of self selection before fresh off the. So, what if we choose fresh joint venture? The usual sense of the fresh mode of joint venture refers to the number of manufacturers entering in the joint operation in accordance with the minimum deduction consignment, equipment investment and sales personnel from the manufacturers responsible for joint venture. This way makes the supermarket chain return the basic guarantee, management risk completely outsourced to joint manufacturers, but also give up the right to operate in the basic varieties of fresh supermarket commodity structure, selection, pricing, inventory control and promotion and other aspects of the overall fresh goods classification management will be in danger of chaos and out of control. Acco