一场区域啤酒品牌争霸赛（A regional beer brand competition）.docVIP

一场区域啤酒品牌争霸赛（A regional beer brand competition） The Tsingtao Huaihai war case [introduction] yinmai beer case of a massive attack on Zaozhuang, the implementation of a large area of beer store policy, Antarctica terminal block, Antarctica suffered heavy losses, real estate boss position in jeopardy. In June 2005, Antarctica suddenly launched a media psychological warfare, instigated the Zaozhuang big reflection. Silverwheat immediately follow up confrontation, for the first time never break the advertising history practice, bleeding nearly 300 thousand held Zaozhuang yinmai beer first volt sheep festival. Volt sheep Festival, Antarctica is a fundamental solution, fangeyiji, sent nearly 200 in all miss promotions, mutton soup restaurant anti censorship yinmai, two of the first positive conflict. Silverwheat store in March 2003, Tsingtao launched a great in strength and impetus one hundred years of Daqing, Shandong unified beer blitz, launched at the same time in the city of Shandong province. Tsingtao as whirlwind quickly occupied the Zaozhuang area in the high-end market, the local beer Antarctica (Tsingtaos brand) has been the main market for the low, finally pushed aside in the low block yinmai beer market, seize this opportunity in one fell swoop into the mid-range market in Zaozhuang. This year, has been hovering around yinmai beer in Zaozhuang to break through, and halted. In March 2004, Zaozhuang began to implement in yinmai follow up a victory with hot pursuit, store policy, first signed an exclusive contract with some good benefits in the upscale hotel, and continue to expand the scope of. This trick really effective, soon, people found not to drink the local beer in Antarctica some hotel, the bar is not placed miss is not recommended, Antarctica sales by May 2005, a sudden turn for the worse, the old location of Antarctica is basically yinmai instead. Antarctica from employees to senior are so worried and helpless. This is Jinan beer market shop storm of the