网络媒体宣传的作用（The role of network media publicity）.docVIP

网络媒体宣传的作用（The role of network media publicity） The role of network media publicity Twenty-first Century is an era of information technology, the use and development of network technology has changed the way people accept information. It has changed peoples life, study and work style. In the fierce market competition, many businesses have begun to gradually use the Internet media to carry out a series of business activities to promote sales, establish brand image, enhance the deep communication with consumers, and even attract investment. So, how big is the power of the online media? And what are its functions? Below, I will be through some typical case analysis, for everyone to explain the depth of the role of network publicity. First, stimulate the desire to buy, promote sales. The network and other media, it can put all memory symbols through the form of gorgeous color collocation, graphics, sound, dynamic fashion personalized Flash etc. the product characteristics of the show. Therefore, the first role of the Internet media is to stimulate consumer desire to buy, so as to achieve the purpose of promoting sales. At the same time between the timeliness of network advertisement, when new product promotion, network publicity is more important, such as the new Ford MAVERICK, maverick Samsung SCH-M309, Volvo S60, these products in the network advertising media after the launch of sales have played a significant role in promoting. Second, establish brand image. Open Procter Gamble, NIKE, Coca-Cola, Pepsi Cola and other well-known international enterprises website, you can feel these stars close to the strength and strength of enterprises. The network brand is the extension of the traditional brand, through the use of Internet media, enterprises can further around the core value of the brand to do this, to do the addition of brand, strengthen the brand in the minds of consumers, by the slow accumulation of transfer to rapid application. Third, to achieve interaction wit