dm商品的选择（Choice of DM goods）.docVIP

dm商品的选择（Choice of DM goods） Choice of DM goods DM the choice of goods is exquisite, if the choice is not good, not only can not attract customers, but also a waste of costs. In recent years, the author of the study of Parity Drugstore planning DM found that they all have a common feature, that is, flagship brand price reduction. Usually with a small number, in the photo before the label appeared in the market retail price, and then use the explosion card marked the preferential price, attract customers eye. Choose the brand of goods, need to pay attention to the following points: one is in line with the current promotion theme of the goods, such as this is the theme of cardiovascular disease, so the choice of promotional merchandise is the prevention and treatment of the disease of goods. Two is the choice of our sales charts near the top of the goods, because these goods are more likely to attract customer attention and purchase. Three is to choose suppliers actively cooperate, there is a specific promotional program of goods. Floor and off-site promotional linkage, in order to increase sales of goods. Four is to choose and competition shop conflict less goods. This would not be a brutal price war, avoid internecine situation. In addition to choosing brand goods, private label products can also be the object of DM commodity selection. The cost of these private label goods is very low, even if the promotion price is very low, but also to ensure that the corresponding profits, can become the main commodity competition. In addition, new products that suppliers actively request and can offer favorable promotional conditions can also become commodities on the DM. However, the above three categories of goods in proportion to 7: 2: 1 is appropriate, otherwise, easy to get Planning and operation of DM DM is a regular advertising campaign. You cant just make a brief rush, and you dont have one for months. Here are some of the questions that DM planning needs to pay special