家世界促销计划（Home world promotion program）.docVIP

家世界促销计划（Home world promotion program） I. organizing committee 1, responsible for the members of the board of directors, general manager, planning department 2 members: heads of departments Two, activity time: September 6th to September 30th Three, the purpose of activities: With the help of China traditional festival Mid Autumn Festival in the second holiday National Day to build second shopping malls sales peak, and for long after the cold market targeted, slow and reduced sales decline. Four, the theme of activities: Celebrate the Mid Autumn Festival, welcome national day, send gifts! Five, campaign slogan: slightly Six scene layout: (I) off-site arrangement: Gate couplet: ten thousand reunion, welcome Mid Autumn Festival, four seas Teng Teng National Day celebration, cross linked: happy festival; Large wall hanging: width: high =10*13m, promotional content; 8 red lanterns hung above the door. (two) layout: 1, respectively, in the one or two, three or four floor elevator hanging advertising signs at both ends. 2, in the first floor of the lobby set up a big moon cake (by the purchasing department to discuss); 3, in the first floor of the entrance to establish a memorial archway, in the back of the cashier display moon cake street, in the moon cake Street top hanging tag, foil moon cake street atmosphere; 4, on each floor of the elevator, main channel, moon cake Duitou suspended in the upper part of the corresponding palace palace lantern lantern; 300. 5, in each floor of the main channel hanging Mid Autumn Festival, National Day hoisted flag (each side); hang flag 1000. 6, the staircase guardrail to golden flannel edge, and at the same time strengthen the elevator mouth layout. 7, in the central hall of a large crane (2, 5 meters wide) lanterns (by making lanterns in the KT board), hanging box below the words Happy Mid Autumn Festival, from plus other decorations. Seven, propaganda strategy 1, DM poster publicity (detailed operation details see schedule); 2, telev