媒介特征（Media characteristics）.docVIP

媒介特征（Media characteristics） Media characteristics: Magazine is one of the main information carriers for modern people to convey information, disseminate knowledge and promote culture. The magazine has preserved intact, advertising and long life, has been quite a long time readers the opportunity to read, also can look forward to more than published copies of several times the rate of circulation. Scope of communication: magazines are spread all over the world, so the scope of their magazine advertisements is everywhere. Audience: magazine readers, from the magazine sales status, tend to be almost concentrated in metropolitan areas. Advantages and disadvantages: the advantages of magazines are targeted, selective, high credibility, and a certain degree of authority, repeated reading rate, high reading rate, long storage period. Its disadvantage is that advertising has long lead time and some circulation is invalid. A brief history of a magazine Austrian Michael?? published Ai Jin fair chronological table (1588) The earliest popular magazines In 1704, Daniel de grace founded the weekly review of France, and soon changed its name to the British review. The first publication named after the magazine In 1731, the British gentlemens magazine started publication. The most persistent and prestigious monthly publication in the history of British magazines. The first organ of the international proletarian organization: the Journal of communism For the first time in human history, freedom of the press was clearly defined. In 1789, France adopted the declaration of human rights The first publication in China, in 1815, William, a missionary, wrote the Chinese monthly magazine in Malacca. The first Chinese newspaper published in China In 1833, founded by the Prussian missionary Guo Shili and edited by the Western and Oriental examinations monthly biography, was born in Guangzhou. New youth leading the tide of the times 54 new culture movement and one of the most important publica