如何用陈列提高店效（How to use the display to improve store efficiency）.docVIP

如何用陈列提高店效（How to use the display to improve store efficiency） How to use the display to improve store efficiency The main task is to display the commodity from the color, style, use of color collocation technique, combined with the style of the characteristics of goods, use their vision, using the unique decoration skills will be displayed in an attractive commodity, to attract customers, sales of goods to. First, the purpose of display: The basic purpose of commodity display is to attract the customers eyes and arouse the customers interest and desire to purchase. Placing the goods beautifully is only one aspect of the display of the merchandise. The display of the goods must be done in five ways: First, to facilitate the display of goods, to make customers a door, you know what goods in the store, there is no need for their own goods. Second, to facilitate the sale of goods, so that customers in the shortest possible time, in the most direct way to find the goods they need. Third, to stimulate customer desire to buy. The key commodities, new commodities, rare commodities and popular goods can be well stimulated in the area where customers can see the door. Fourth, to provide the latest information on commodities, experienced operators will be the latest goods put on the front, top, the purpose is to be the latest information to customers, the customer guide in a silent way. Fifth, to enhance the image of businesses and shops, a good, easy to display and orderly, the purchase of goods, so that customers looked happy, with a convenient, easy to cause the customers favor, enhance the image of businesses and shops. Two, the basic principles of display 1 show brand image 2, the style positioning of exhibits 3 attract passengers 4 increase sales (1) principles of display Timely and purposeful adjustments based on weather, sales trends or activities From the overall and overall situation, pay attention to the overall beauty, and strive to achieve: the image is distinctiv