城市营销实战法则（Urban marketing practice rules）.docVIP

城市营销实战法则（Urban marketing practice rules） Urban marketing practice rules Xiong Daxun / Wen Rule 1: qualitative planning, short frequency fast red In marketing, there is a saying: marketing is to stop selling.. At present, urban construction and investment attraction have become the core achievements of our city BOSS. But a city is like an enterprise. If it can not sell itself and become a brand, it can not gather popularity, gather capital, gather market factors, and thus promote urban development. In most areas and cities, without the citys marketing, its construction, like uncompetitive state-owned enterprises, is blind and inefficient. Its investment, as unsalable goods, the door may fall magpie, no one cares. Each time we are invited to plan the city, we have a condition: we must talk with the leaders. In this process, I often talk to the city leaders about a truth: building, no, what, what, how to build, and how to build! The so-called set is the counsel, design, a city without overall planning, no marketing strategy, your city construction can only be copied, featureless, lack of competitiveness; investment and action has a handle, means that you want to use a hand to pull the old board to invest that doesnt work like a horse is not sweet. On the contrary, you do a good job of city planning and marketing, which is equivalent to trick the word handle removed, is called make a clarion call, merchants! In this way, marketing can be achieved without the purpose of marketing. The most afraid of doing business is to find people, so the success rate is too low! On the contrary, it is much easier for you to find someone. I often say a word, business, business, that is, the idea of strangers, that is, people are satisfied with you.. Looking for acquaintances, business, relationships, business, often the highest cost, the most waste of time and energy. Many of our cities have used most of the outward forces to run, move forward and pull up, so that the office has become