啤酒涨价,天堂还是地狱!（Beer prices, heaven or hell!）.docVIP

啤酒涨价,天堂还是地狱!（Beer prices, heaven or hell!） The price of beer has gone up and news is pouring in! For many years did not taste the taste of prices, for the market, the phenomenon of unacceptable for a time! In many markets, terminals conflict, dealers complain, and industry grumbles! In the growth market of a beer company, a regional manager complained after meeting the companys price increase: This can not do the work, just after 08 years with the dealer contract, and now have to raise prices, several years of cooperation dealers have refused to hit the goods! And in the mature market of this enterprise, a regional manager also is complaining: Its not done, just a dealer hit 3 million, all become a cheap wine! Its off season for two months! How can this price go up? In some convenience stores, the bosses are complaining: Originally in 1, receiving 8 yuan / bottle, selling 2 yuan a bottle, now the price of 0, 1 yuan / bottle, can only sell 2, 1 yuan / bottle of liquor, with the total fraction, the fraction of the old customers, less money does not say! Some dealers complain more: No way to do it, gasoline is rising, wages are rising, it is difficult to hope that the price of beer, but there is no copy of Lao Zi, the water rises, the ship is not high! Consumers are also curious: I bought 2 yuan a bottle yesterday. How did it go up today? The media is accusing: Beer industry, follow the footsteps of instant noodles? Beer companies are also crying: Raw material has gone up and I have to support my family! Price seems to be a hot iron, who is not comfortable on hand! So, in this price war, is there really no winner? First, the price is not up, okay? Before answering this question, first look at the beer enterprises price (including reducing costs) several commonly used methods: 1, the overall price increases, all varieties of all prices. 2, structural price increases, according to different varieties of prices and sales accounted for, varying degrees of price increases,