企业文化建设的四大不健康思维（Four unhealthy thoughts in the construction of enterprise culture）.docVIP

企业文化建设的四大不健康思维（Four unhealthy thoughts in the construction of enterprise culture） Dialogue Nanjing Institute of enterprise Ma Mutong The construction of corporate culture has been a hot topic in the business and academic circles for many years. In practice, it has gone through three stages: the cognitive stage, the imitation stage and the self stage. In the era of planned economy, ldquo had been prevalent in enterprises; ideological and political work was ” there was no “ corporate culture ” this said. After the reform and opening up, ldquo ” enterprise culture; the concepts and ideas borrowed from the west, people began to touch it, understand it; and then mixed with the local characteristics of the ideological work, slogans, entertainment, clothing label ceremonial, advertising, to get involved in it and experience it; then, a full-time department. Edit manuals, writing system, journal held medica house, to design it, show it; today, enterprises have gradually pay attention to the extraction of their own value system and all operational aspects of docking, stability, improve the system, from the work flow, interpersonal atmosphere, and even the whole enterprise ecological environment and resources, to think about it create it. The construction of enterprise culture and so on market positioning, strategic arrangement, business strategy, organizational change constantly and it is awesome, and ultimately by the cohesive force of the enterprise performance, brand influence, continued to make and is not suitable for the advanced definition and backward. Corporate culture is invisible, tangible, intangible. In this process, no company will be the construction of enterprise culture is a an easy job to do, one thing, because this is a ldquo shape; ” process, especially the enterprise “ self shaping ” the process is not easy, but also endless. Ma Mutong, director of the Nanjing Institute of enterprise research in the years of corporate culture research and consulting, thin